MENU
At Coverage For Today, we believe insurance should be simple, accessible, and focused on you. As independent advisors, we’re not here to push policies — we’re here to protect people.
After years of navigating Canada’s healthcare system — both professionally and personally — we understand how overwhelming, inconsistent, and unclear coverage can feel. From the endless fine print to confusing exclusions, many Canadians are left unsure of what their policies actually protect. It's not just frustrating — it's risky.
That’s why Coverage For Today was created with a simple but powerful belief: you deserve to understand your protection before you ever need to use it. We take an education-first approach that removes the jargon and replaces it with clarity, honesty, and support.
We don’t just sell policies — we walk you through them. Our job is to make sure you feel confident, informed, and never pressured. Whether you're self-employed, raising a family, running a small business, or simply planning ahead, our goal is to equip you with knowledge that puts you in control.
We’re proud to offer 24/7 support, day-one protection, and benefits that go beyond what traditional plans often cover. With Coverage For Today, you're not just getting a policy — you're getting peace of mind that lasts.
Our plans are designed to meet you where you are, with flexibility for individuals, families, and small business owners. Whether it's recovering from an injury, facing a critical illness, or preparing for the unexpected, we’re here to walk with you — every step of the way.
We also understand that no two lives look the same — and neither should your coverage. That’s why our consultations are one-on-one, personalized, and pressure-free. We’ll explore what matters most to you — whether it’s income protection, coverage for your children, or support during a health crisis — and find a solution that fits.
Convenience matters too. With online consultations available across Alberta and BC, and in-home visits where possible, we make it easy to get the answers you need without the stress. No waiting rooms. No corporate red tape. Just straight talk and real options, when and where it works for you.
At the heart of everything we do is a belief that financial protection shouldn’t be a luxury — it should be accessible, understandable, and built around your life. We’re here to challenge the outdated model of confusing coverage and replace it with something better: clarity, care, and confidence that lasts.
Honest answers to common questions. Everything you need to know—no fluff, just facts.
